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Visual content provides marketers and PR professionals with the opportunity to communicate ideas in a much richer way. It’s easier for our brains to process visual information, and it changes the way people talk about and share information about a brand online.
In an increasingly noisy digital and media landscape, we’re using visual content more to stand out across various marketing disciplines – from social media and public relations, to content strategy and even static collateral materials such as annual reports.
When MTV posted a group of images on Facebook, for example, the result was 13x more engagement and sharing and reached 6x more fans.
According to Facebook, FB posts that include a photo album, picture or video generate about 180%, 120% and 100% more engagement, respectively. That’s a meaningful increase!
In addition, Matter Communications conducted a study and found that the best visual engagement content for social media is: picture/image (44.5%), video (33.2%) and infographic (19%). Below is the infographic Matter published to convey the study results.
Good visuals increase engagement
So what does all of this mean?
- Visual marketing is the current breakout trend.
- 44% are more likely to engage with brands if they post pictures. (Source: ROI Research)
- Pictures have also become a short form way of communicating lots of information quickly and succinctly.
- Brands are moving away from the written word to more visual content.
The next time you’re planning a campaign or outreach program, think about relevant and interesting visuals that you can incorporate to catapult your engagement levels. – Maria Loscerbo
Sometimes people ask me about my thoughts on what is better: small agencies versus big agencies — not just public relations but also advertising, design and digital service firms.
Since I’ve worked for both large and small PR agencies as well as in-house (and currently own and operate my own boutique consultancy), I’m qualified to answer this question. Here’s my biased, brief comparison of a traditional agency and Epic PR: Continue reading
Last week, Epic PR received an urgent call from a client regarding an explosion that took place in their company’s facility. Emergency personnel were en route (five fire trucks) and the entire building block had been safely evacuated with no reported injuries or fatalities. The CEO and lead spokesperson was in Europe unreachable at the time, and the company’s staff were still absorbing what had just happened. Who you gonna call? Your public relations consultant, of course!
A company’s PR agency is often at the top of the list, particularly when there is a good chance that the media will show-up, bystanders are already taking photos and video footage with their iPhones (likely destined for social media channels), and key stakeholders are asking you questions that you’re unable to answer just yet.
Definition: Strategy – noun – a plan, method, or series of maneuvers or stratagems for obtaining a specific, goal or result.
When I hear people use the word “strategy”, I often wonder what they really mean or if they even know what they’ve just said. So I ask them what they mean by “strategy” and it turns out, the people that use the word the most, seem to understand the least. This post is for you guys.
Call it what you will….brand strategy…PR strategy….customer engagement strategy. Folks, it isn’t that hard to develop a PR strategy. There, I said it. The secret is out. Here’s how you do it: sit down, look at the challenges and the goals you want to accomplish, then map your tactics to them, and get to work. Sure it’s an over-simplification but I think this is better than watching people throw the word around or spin their wheels by over-thinking the best “strategy”. Let’s get beyond the buzzword to the real meaning behind the word as it relates to PR. Continue reading