Category Archives: Public Relations General

NOTICE: Epic PR’s blog as moved

Epic PR’s blog as moved to: http://www.epicpr.ca/blog. To find new posts after July 2013, please visit the aforementioned page.

Going forward, you may subscribe to my blog posts on my website at the above-mentioned URL.

Thanks for following me!!

Maria

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Storytelling: How to find and tell your company’s story

Experienced marketers know the best way to talk about a company is by telling stories.  I’m not talking about the Dr. Seuss kind; I’m talking about your one-of-kind corporate story that infuses a human element and establishes a true connection with your audiences.

The kind of story that persuades, inspires and influences others. The type that digs deep into your company’s ethos and reveals who you are, where you’re from, how you got started and what you stand for.

storytellingStorytelling connects us in an emotional way and brings us closer to the storyteller. It grabs peoples’ attention. Telling your story to a stakeholder – whether it be an employee, an investor or a customer – will help you to get them on your side.

Effective corporate storytelling is relevant, interesting and informative. It is authentic and encourages your audience to start conversations with each other and even with your brand directly.

So how do you find your story? Every business has dozens of stories to tell.  Here are some examples: Continue reading

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Filed under Media Relations, PR Planning & Strategy, Public Relations General, Social Media

Visual content = higher engagement

Visual content provides marketers and PR professionals with the opportunity to communicate ideas in a much richer way. It’s easier for our brains to process visual information, and it changes the way people talk about and share information about a brand online.

In an increasingly noisy digital and media landscape, we’re using visual content more to stand out across various marketing disciplines – from social media and public relations, to content strategy and even static collateral materials such as annual reports.

blog post imageWhen MTV posted a group of images on Facebook, for example, the result was 13x more engagement and sharing and reached 6x more fans.

According to Facebook, FB posts that include a photo album, picture or video generate about 180%, 120% and 100% more engagement, respectively. That’s a meaningful increase!

In addition, Matter Communications conducted a study and found that the best visual engagement content for social media is:  picture/image (44.5%), video (33.2%) and infographic (19%).  Below is the infographic Matter published to convey the study results.

epic pr, visual marketing

Good visuals increase engagement

So what does all of this mean?

  • Visual marketing is the current breakout trend.
  • 44% are more likely to engage with brands if they post pictures. (Source: ROI Research)
  • Pictures have also become a short form way of communicating lots of information quickly and succinctly.
  • Brands are moving away from the written word to more visual content.

The next time you’re planning a campaign or outreach program, think about relevant and interesting visuals that you can incorporate to catapult your engagement levels. – Maria Loscerbo

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PR: Small agency vs. big agency

Sometimes people ask me about my thoughts on what is better: small agencies versus big agencies — not just public relations but also advertising, design and digital service firms.

Since I’ve worked for both large and small PR agencies as well as in-house (and currently own and operate my own boutique consultancy), I’m qualified to answer this question.  Here’s my biased, brief comparison of a traditional agency and Epic PR: Continue reading

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Crisis Communication Quick Reference

Last week,  Epic PR received an urgent call from a client regarding an explosion that took place in their company’s facility. Emergency personnel were en route (five fire trucks) and the entire building block had been safely evacuated with no reported injuries or fatalities.  The CEO and lead spokesperson was in Europe unreachable at the time, and the company’s staff were still absorbing what had just happened.  Who you gonna call?  Your public relations consultant, of course!

A company’s PR agency is oftecrisis communication vancouver bcn at the top of the list, particularly when there is a good chance that the media will show-up, bystanders are already taking photos and video footage with their iPhones (likely destined for social media channels), and key stakeholders are asking you questions that you’re unable to answer just yet.

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Strategy is an over-used buzzword

Definition: Strategynoun – a plan, method, or series of maneuvers or stratagems for obtaining a specific, goal or result.

When I hear people use the word “strategy”, I often wonder what they really mean or if they even know what they’ve just said.  So I ask them what they mean by “strategy”  and it turns out, the people that use the word the most, seem to understand the least.  This post is for you guys.

Call it what you will….brand strategy…PR strategy….customer engagement strategy.  Folks, it isn’t that hard to develop a PR strategy. There, I said it.  The secret is out. Here’s how you do it:  sit down, look at the challenges and the goals you want to accomplish, then map your tactics to them, and get to work. Sure it’s an over-simplification but I think this is better than watching  people throw the word around or spin their wheels by over-thinking the best “strategy”.  Let’s get beyond the buzzword to the real meaning behind the word as it relates to PR. Continue reading

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Filed under PR Planning & Strategy, Public Relations General, Uncategorized

Pinterest PR Primer

The hottest tool to hit the social media scene is Pinterest, a digital bulletin board of sorts where users post theme-based image and video collections.  It connects everyone in the world through shared tastes and the “things” they find interesting.  It’s fun, easy, visually appealing and highly interactive.  And it’s catching on like wildfire!

Pinterest has nearly five million users, and is rapidly growing. Nearly 1.5 million unique users visit Pinterest daily, spending an average of 15 minutes a day on the site. While the primary users are currently women who post lifestyle-based vision boards, some brands are beginning to use Pinterest as a heavy-hitting marketing tool.

How can your company use Pinterest?   Here’s a short PR primer to get you started:

  • Create a Pinterest account – don’t forget to include a photo, your company’s website address and a brief  description in the “About” section.
  • Create a variety of boards.  Remember, the more creative and interesting your board names, the better.
  • Connect your Pinterest account  to your Facebook and Twitter accounts.  This is a great way to attract followers.
  • Post a Pin It bookmarklet on your website and social media channels.
  • Pin lots of stuff.  It’s better to do it in spurts to maximize your exposure and engagement. Continue reading

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Filed under Digital PR, Public Relations General, Social Media