Category Archives: Product Launches

Infographics: A PR secret weapon

In a recent issue of the Globe and Mail, I learned about a cool new, web-based app called, which takes user data from LinkedIn and turns it into a customizable infographic résumé like this one I quickly created for myself here: – Maria Loscerbo.

Some people believe conventional text-based resumes are too linear to describe information that is often non-linear. This software tool allows you to market yourself visually with a creative and interactive résumé that you can construct in less than 5 minutes.

With, prospective employers can read about your work history in a dynamic and colourful flowchart complete with stylized sections that include skills, interests, testimonials and relevant career statistics. The creator of this app was originally inspired by the infographic resume of writer Chris Spurlock. This resume (shown above) garnered high profile media coverage around the world and, eventually, a journalism job at Huffington Post.

I am a huge advocate of infographics for PR purposes! Not only are they a quick way to graphically convey key information but they are a helpful visual aid for time-crunched people who want the top line facts in about 10 seconds.

Continue reading



Filed under Marketing Communications, Media Relations, PR Planning & Strategy, Product Launches, Public Relations General, Social Media

Vitaminwater’s exaggerated claims backfire: PR lessons learned

Yesterday I read an article in the Vancouver Sun about how Health Canada is questioning Vitaminwater’s  health claims.  Apparently the product is filled with sugar and uses misleading marketing messages in its advertising and packaging like “defence,” “multi-v,” and “restore” and “nutrition enhanced water beverage” that lead consumers to believe the product is a healthier beverage option than it actually is.

Critics say Vitaminwater is basically coloured sugar water with a few cents worth of synthetic vitamins that is marketed as a beneficial alternative to sugary soft drinks. (FYI: Sugar is indeed one of the main ingredients. A  591 ml bottle of vitaminwater has 32 grams of sugar, compared to 42 grams of sugar in a 355 ml can of Coke and 38 grams of sugar in Sprite.) Continue reading


Filed under Issues & Crisis Management, PR - What Not To Do!, Product Launches