Experienced marketers know the best way to talk about a company is by telling stories. I’m not talking about the Dr. Seuss kind; I’m talking about your one-of-kind corporate story that infuses a human element and establishes a true connection with your audiences.
The kind of story that persuades, inspires and influences others. The type that digs deep into your company’s ethos and reveals who you are, where you’re from, how you got started and what you stand for.
Storytelling connects us in an emotional way and brings us closer to the storyteller. It grabs peoples’ attention. Telling your story to a stakeholder – whether it be an employee, an investor or a customer – will help you to get them on your side.
Effective corporate storytelling is relevant, interesting and informative. It is authentic and encourages your audience to start conversations with each other and even with your brand directly.
So how do you find your story? Every business has dozens of stories to tell. Here are some examples: Continue reading