Since 2005 I’ve been the principal of a Vancouver-based boutique public relations consultancy called Epic Public Relations. My 15 year background includes three years at a respected PR consulting firm, several years on the corporate side working with large public-traded companies and a number of stints working with smart start-ups, associations and non-profits.
My strength is devising creative and pragmatic ways to build awareness and credibility for organizations, while meeting their business objectives. I have a successful track record of creating multi-touch communications programs for organizations from planning, coordination and execution, right through to the often-forgotten measurement of objectives.
My portfolio includes communication planning, issues management, product launches, publicity, marketing communications and some interesting crisis and stakeholder relations work. When people ask me what I enjoy most, I tell them that it’s creating communications strategies that result in the right message hitting the right audience at the right time. And of course, basking in the glow of positive results after! Executing media campaigns that cover both consumer and business markets is my forte, and industry colleagues tell me I have a knack for telling a company’s story in a compelling, enthusiastic and factual way.
Infographics resume: vizualize.me – Maria LoScerbo