The adage “build it and they will come” definitely doesn’t hold true when it comes to online content. Just because you took the time to painstakingly create engaging content in a variety of online formats, doesn’t mean a loyal following of fans will magically appear.
You have to promote your content. In today’s interconnected world, dozens of opportunities exist. Are you seizing them? LaunchGrowJoy.com has created an attractive infographic that outlines 30 ways to promote your blog posts and I’d like to share it with because I think it does a good job encapsulating a variety of tactics that you might want to think about using.
I recently promoted an infographic for a client that was posted in their corporate blog and found that, despite my best efforts to make it go viral, the number of views in the company’s blog wasn’t as high as I would have personally liked; however, the ‘sticky factor’ for those viewers that took the time to read the blog entry was about 4 minutes, which is quite impressive! Our unique visitor count wasn’t sky-high, but it did attract quality visitors who were interested in the content. It’s quality traffic, not quantity that matters.