I just heard that LinkedIn added a share button. This is one of the easiest ways your company can increase its online FB profile and it’s now available on LinkedIn too. I recommend you insert the new share button in your organization’s website and blog to encourage online visitors to share your articles, tips, blog posts, video and other content.
Go here and choose from one of three styles. Grab the code and insert it onto your site. (If you can’t do this yourself, delegate this to your techie.)
LinkedIn is a great way to reach a professional audience. The social media site has 85M world wide users – of which 4.2M are corporate executives; nearly 8M are business decision makers and 1.3M are small business owners.
For communication professionals, LinkedIn is also a good way to research and connect with journalists, make connections, use the news feed to share information, and engage with audiences through LinkedIn Answers.
Here’s another tip: You can use LinkedIn to find bloggers in a particular industry. How? Use the advance search feature of LinkedIn, then type “blog” as keyword and, for this industry, you will get all the people in your network that have a blog listed in their profile. Makes it handy to get to know them or to build a list of relevant bloggers for a particular need. See you on LinkedIn! Maria Loscerbo