More than 75% journalists visit online newsrooms often or very often

Seventy-eight per cent of journalists visit online newsrooms often or very often according to a study conducted by TEKgroup, a US-based company that asked 1,200 journalists their views on online newsrooms. Overall, 98% of respondents said it’s important for companies to have an online newsroom.

Ninety-three percent of journalists said their preferred method of receiving news was via an e-mail alert, most of them (a whopping 68%) said they were only somewhat comfortable or not comfortable about being contacted after a visit to the newsroom.

When it comes to social media, 70% of journalists want online newsrooms to provide links to every social media platform that organizations participate in.  Less than 15% of respondents go to Facebook, YouTube, or MySpace for company news but 38% of participants want to receive information via Twitter.

What can we learn from this? It’s important for organizations to build a robust online newsroom.  I wrote about what to include in a media-friendly digital press room in an earlier post, which you can view here.

Note: It takes about three minutes to register before you can view the aforementioned study results.


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Filed under Digital PR, PR Planning & Strategy, Public Relations General, Social Media

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