Seventy-eight per cent of journalists visit online newsrooms often or very often according to a study conducted by TEKgroup, a US-based company that asked 1,200 journalists their views on online newsrooms. Overall, 98% of respondents said it’s important for companies to have an online newsroom.
Ninety-three percent of journalists said their preferred method of receiving news was via an e-mail alert, most of them (a whopping 68%) said they were only somewhat comfortable or not comfortable about being contacted after a visit to the newsroom.
When it comes to social media, 70% of journalists want online newsrooms to provide links to every social media platform that organizations participate in. Less than 15% of respondents go to Facebook, YouTube, or MySpace for company news but 38% of participants want to receive information via Twitter.
What can we learn from this? It’s important for organizations to build a robust online newsroom. I wrote about what to include in a media-friendly digital press room in an earlier post, which you can view here.
Note: It takes about three minutes to register before you can view the aforementioned study results.