A press release full of puffery

Tech columnist David Pogue of the New York Times wrote an article recently in the highly read Circuits section that ridiculed Gunnar Optiks, an eyewear company that had sent him a self-promotional press release exaggerating its “high performance eyewear”. You can read the column here. It was the #1 emailed article on the NY Times website for two days straight. This is a good example of what NOT to do. Remember: a press release that includes a lot of puffery, jargon and self-aggrandizement may backfire on you.


Leave a comment

Filed under PR - What Not To Do!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s